黑橋牌經典香腸禮盒 包裝設計
黑橋牌經典香腸禮盒 包裝設計
BlackBridge Sausage Classic Gift box Design
設計說明：
從台灣台南發展起的本土食品品牌「黑橋牌」，在開枝展葉邁向國際之時，包裝形象上不忘本，以能展現在地人文風味為出發點，包裝設計上以能突顯東方風味的水墨勾勒出從家的餐桌出發到庶民生活的飲食文化圖，展現食品和人文意象的連結。
談到台南背後豐厚的文史底蘊，府城時代具代表性的「城池圖」為一經典，乃可說是台灣工商發展的開端，藉由城池圖的意象，將轉化與香腸呼應外形，內部的街道則安排融入台灣由北至南的地標，呈現透過飲食文化串起街頭巷尾的情誼。
透過城池圖的意象結合庶民生活的飲食圖，彷彿看到一個地方透過飲食文化從古至今傳承的縮影，在在道出「黑橋牌食品」除對本身食品的自信外，不吝向世界大聲說出來自台灣這塊土地，著重在地本土文化源頭的企業精神，秉持「用好心腸做好香腸」。
he BlackBridge Sausage has its historical roots in Tainan, Taiwan. Expanding into the international market, the company never forgets its roots and reflects local culture on its packaging design. This design illustrates Taiwanese culture by using ink strokes to convey oriental esthetics. The theme of the design is food culture. Starting from our dinning tables, the culture of food encompasses all aspects of our lives. The connection between food and everyday people’s lives is visually evoked through the design.
Tainan was the engine of industrial development in Taiwan, and one classic depiction of such a historically glorious city is the map of the old city and ancient moats. This design adopts the old Tainan city map and makes it into the shape of a sausage. Inside the map are details of landmarks across modern Taiwan. Altogether, the design shows how food connects people, through ages and across places.
Combined with images of people’s daily activities, the old city map invokes a sentiment of a beloved land. It is here that history is passed down through generations via memories of food. The BlackBridge is more than a proud food maker. It is proud to highlight its Taiwanese roots, emphasize local culture, and continue to “Make Good Sausages with Loving Hearts.”
The BlackBridge Sausage has its historical roots in Tainan. The design uses ink strokes to illustrate the culture of food, as it starts from our dinning tables and encompasses all aspects of our lives. By incorporating the old city map of Tainan and landmarks across modern Taiwan, the connection between people, food, and the history is evoked. This design shows that the BlackBridge is more than a proud food maker. It is also a company committed to promoting local Taiwanese culture.
BlackBridge Sausage Classic Gift box Design
設計說明：
從台灣台南發展起的本土食品品牌「黑橋牌」，在開枝展葉邁向國際之時，包裝形象上不忘本，以能展現在地人文風味為出發點，包裝設計上以能突顯東方風味的水墨勾勒出從家的餐桌出發到庶民生活的飲食文化圖，展現食品和人文意象的連結。
談到台南背後豐厚的文史底蘊，府城時代具代表性的「城池圖」為一經典，乃可說是台灣工商發展的開端，藉由城池圖的意象，將轉化與香腸呼應外形，內部的街道則安排融入台灣由北至南的地標，呈現透過飲食文化串起街頭巷尾的情誼。
透過城池圖的意象結合庶民生活的飲食圖，彷彿看到一個地方透過飲食文化從古至今傳承的縮影，在在道出「黑橋牌食品」除對本身食品的自信外，不吝向世界大聲說出來自台灣這塊土地，著重在地本土文化源頭的企業精神，秉持「用好心腸做好香腸」。
he BlackBridge Sausage has its historical roots in Tainan, Taiwan. Expanding into the international market, the company never forgets its roots and reflects local culture on its packaging design. This design illustrates Taiwanese culture by using ink strokes to convey oriental esthetics. The theme of the design is food culture. Starting from our dinning tables, the culture of food encompasses all aspects of our lives. The connection between food and everyday people’s lives is visually evoked through the design.
Tainan was the engine of industrial development in Taiwan, and one classic depiction of such a historically glorious city is the map of the old city and ancient moats. This design adopts the old Tainan city map and makes it into the shape of a sausage. Inside the map are details of landmarks across modern Taiwan. Altogether, the design shows how food connects people, through ages and across places.
Combined with images of people’s daily activities, the old city map invokes a sentiment of a beloved land. It is here that history is passed down through generations via memories of food. The BlackBridge is more than a proud food maker. It is proud to highlight its Taiwanese roots, emphasize local culture, and continue to “Make Good Sausages with Loving Hearts.”
The BlackBridge Sausage has its historical roots in Tainan. The design uses ink strokes to illustrate the culture of food, as it starts from our dinning tables and encompasses all aspects of our lives. By incorporating the old city map of Tainan and landmarks across modern Taiwan, the connection between people, food, and the history is evoked. This design shows that the BlackBridge is more than a proud food maker. It is also a company committed to promoting local Taiwanese culture.
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